This year, 3000 of our origami butterflies will be distributed to seniors in Nova Scotia! If you are a senior, or you have a senior in your life, we encourage you to share their words of wisdom with us below!
The Butterfly Effect
In honour of National Seniors Day and Treaty Day in October 2022, WAY has partnered with RBC, and RBC employees to create the “The Butterfly Effect” again this year. A concept that was created to encourage more conversation to be had amongst generations, and, in turn, more wisdom to be shared. Going back to our core mission to help change the way society views and values our oldest generation.
This campaign gives RBC employees the opportunity to make origami butterflies and present them to thousands of seniors across Nova Scotia. These butterflies symbolize the trials, tribulations, and challenges that seniors have overcome to arrive at a place of grace, beauty, and wisdom. It is our hope that upon receiving these butterflies, seniors will be encouraged to share their words of wisdom for the caterpillars still trying to find their WAY. Be sure to follow along as we receive words of wisdom and share them with you throughout the month of October!
If you are a senior, or you have a senior in your life, we encourage you to share their words of wisdom with us below!
In Partnership With
RBC recognizes the importance of building strong relationships within their communities, and we are honoured that they have chosen to support this initiative. We can’t thank RBC employees enough for helping We Are Young get thousands of origami butterflies into the hands of seniors this year!